So much has already been said about this new baby from DJI, which is thought to change the game for content creators, FPV (First-Person View) enthusiasts, and solo filmmakers who require high-resolution, versatile, and immersive aerial footage.

Then again, this is a drone specifically made for capturing content; it would be remiss if it did not come with some drama.

An intellectual property lawsuit was already underway in China before the drone was launched on March 26. We mean it was supposed to have launched on March 26, but the launch was then pushed back to March 30 in some part of the world, for a whole combination of reason that include the lawsuit, the legal troubles DJI is facing in the USA market, as well as what was defined as a staggered release of the new arrival into various market.

So; what is all the fuss about with this drone – whose price ranges between $449 for just the drone and &929 for the whole combo?

DJI will explain.

DJI, the global leader in civilian drones and creative camera technology, today launches Avata 360. Designed to unlock endless creativity in one take, DJI's new 8K 360° flagship drone delivers 360° imaging with 1-inch-equivalent sensors for filming in 8K/60fps HDR video.

Meanwhile, DJI's powerful O4+ video transmission system and obstacle sensing enable creators to see farther with a more stable, safer, and more immersive flight experience.

Paired with DJI goggles and motion controllers, the latest addition to the popular Avata series delivers an immersive 360° flight experience for FPV thrills. Creators can also use DJI remote controllers to capture a full 360° view in a single flight that can be reframed from any perspective, transforming a single take into multiple creative possibilities.

Avata 360 offers two different lenses that can be seamlessly switched. The 360° lens uses one-inch-equivalent sensors that can capture 360° images in rich detail for 8K/60fps HDR videos and 120 MP photos. With the large 2.4 μm pixels and high dynamic range, light and shadow are also captured with exquisite clarity.

Both video and photos can be exported directly or reframed in post-production. Meanwhile, the Single Lens mode allows creators to use the classic Avata-style filming in 4K/60fps.

Powerful Video Transmission, Immersive Flight

Avata 360 leverages DJI's flagship O4+ video transmission system to deliver stable and clear live feeds for smoother, more immersive flights. Its strong anti-interference capabilities enable high-definition, high-frame-rate transmission at 1080p/60fps and support a range of up to 20 km.

Fly With Confidence, Create With Ease

Avata 360 offers up to 23 minutes of flight time and includes several standard safety features, including nightscape omnidirectional obstacle sensing and integrated propeller guards.

If damaged, the camera lens can be easily replaced with the DJI Avata 360 replacement lens kit with tools (sold separately).

It also brings an exceptional experience to aerial content creation, where a single shot with the drone's 360° imaging can be transformed into multiple, masterful creations through post production using the DJI Fly and DJI Studio apps, including:

• Spotlight Free – Locks onto a moving subject and assists with camera movement, replicating the sophisticated camera language like a pro with Inspire 3. By comparison, Spotlight locks onto your subject's face to effortlessly capture Circle or Dronie shots without manual adjustments.
• ActiveTrack 360° – Automatically selects the optimal tracking mode. For example, Standard mode maintains a steady distance and altitude relative to the subject. Meanwhile, Cycling mode reacts faster to turns and keeps the subject in frame even in complex environments.
•  FPV mode – Enables even novice pilots to adds a natural roll effect to Spotlight Free, ActiveTrack 360°, and manual flights to create dynamic, high-speed FPV-style footage. This mode can be applied in post-production.
• Intelligent Tracking – Powered by advanced algorithms, DJI Fly and DJI Studio apps make it effortless to lock onto and smoothly track people, vehicles, pets, and more, even in 360° footage.
• New One-Tap In-App Editing – With GyroFrame, 360° footage can be adjusted to an ideal angle and exported in the DJI Fly app. Both DJI Fly and DJI Studio allow camera movement effects to be added.
•  Virtual Gimbal – Uses a 360° view to enable infinite rotation and tilt for dynamic camera moves. Even when flying in one direction, horizons can be rotated, and perspectives can be shifted to look back or perform a flip.
• Replaceable Front Lens Element – The front element features a replaceable design. Purchase a replacement lens kit with tools, and you can easily replace the old lens yourself—no need to send it in for repair.
• 42GB Internal Storage and High-Speed Transfers – With 42GB of internal storage, 30 minutes of 360° video in 8K without a microSD card. Using Wi-Fi 6 High-Speed Transfer, 1 GB of footage can be transferred to the DJI Fly app in 10 seconds at up to 100 MB/s.

FPV Flights and Aerial Filming in One Drone

Avata 360 combines the creative freedom of a 360 camera with the thrill of FPV flying like never before. It can be flown with DJI remote controllers (RC 2, RC-N2, RC-N3) for precise camera movement, allowing creators to unlock new ways to create stunning aerial shots.

Meanwhile, DJI goggles and motion controllers offer a more immersive flight experience with 360° imaging at 1080p/60fps. Like the Avata 2, aerial acrobatics like drifting can be performed - even by beginners - with the DJI RC Motion 3.